ABOUT BELLIU

BELLIU was born from a love for craftsmanship, diamonds, gemstones, and art - but also from a personal journey shaped by years of discipline, perseverance, and an unwavering pursuit of excellence.

My name is Leroy Liu Haim, an international gemologist and jewelry designer. For more than a decade, I competed in Brazilian Jiu-Jitsu at the highest levels, representing Israel in competitions around the world. Those years taught me values that continue to guide every piece I create today: precision, patience, dedication, and the belief that true excellence lies in the smallest details.

Throughout my journey, I was fortunate to experience different cultures, discover remarkable craftsmanship, and draw inspiration from art in its many forms. These experiences shaped not only my creative vision but also my understanding that jewelry should tell a story and carry meaning far beyond its beauty.

The name BELLIU carries a deeply personal significance. It combines "Bell", in honor of my grandmother Bella, with "Liu", my own name. Together, they represent the connection between family, heritage, and identity - the values at the heart of everything we create.

At BELLIU, every piece begins with a vision. Beyond our curated collection, we specialize in creating bespoke jewelry, designed from the ground up to reflect each client's story, personality, and dreams. From the first sketch to the final polish, every detail is carefully considered, using only natural diamonds, exceptional gemstones, and fine craftsmanship.

We believe that jewelry is more than something you wear. It is a symbol of love, a memory, a milestone, and a legacy that can be passed from one generation to the next.